Our Mission, Vision
and Values

"As CPPers, our mission, vision and values reflect the heart of our company: a deep commitment to help people be better."

  —Dennis Diligent
       Sr. Vice President, Global Sales

Our Mission, Vision and Values

The culture at CPP has as its foundation a close adherence to the company's stated mission, vision, and values.

Mission

Everything we do is to help people be better through deeper understanding of themselves and others to lead more productive and fulfilling lives.

Vision

Inspiring everyone on the planet to know, use, and share the power of personality.

Values

Our values, such as accountability, innovation, and excellence, are expressed succinctly in our corporate mnemonic, ELEVATES:

  • Envision our mission and our future
  • Learning, collaboration, integrity, fun, and passion for what we do
  • Embrace a customer-focused philosophy as a guiding principle
  • Value work–life fit while recognizing business realities
  • Accountable to ourselves and each other
  • Thrive on respectful, open, and honest communication
  • Excellence in all we do
  • Status quo is challenged