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Hallmark Cards, Inc.

Adapting its Culture to the 21st Century by Using Myers-Briggs® Personality Type

The MBTI^® tool helps Hallmark give managers greater self-understanding and insight into how their actions and communications are perceived by others with amazing results.

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Southwest Airlines

Creating a Corporate Culture That Soars

Learn how Southwest uses the Myers-Briggs Type Indicator^® assessment for self-discovery, as well as for helping supervisors understand differences with their co-workers.

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St. Luke's Hospital and Health Network

Developing Insightful Leaders and Boosting Workforce Vitality

The CPI™ 434 and Myers-Briggs Type Indicator^® instruments tie areas of potential growth to psychometrically validate characteristics and preferences.

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U.S. Air Force

Agency Takes the Leadership Challenge with the MBTI^®, FIRO-B^® and TKI Assessments

Learn how this U.S. Air Force program uses CPP assessments to generate self-awareness and build organization-wide leadership ability.

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Molson Coors Brewing Company

Brewing Brilliance with the MBTI^® tool

The Molson Coors Brewing Company is the world’s fifthlargest brewer, but it’s aiming higher—and it’s tapping the power of personality type to get there using the MBTI^® tool..

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Title		Featured Products	Solution
	AIM Investment Services Leadership and Team Development Solution Improves Hurricane Preparedness: A Case Study of AIM Investment Services	CPI 260^®/FIRO-B^®/Myers-Briggs Type Indicator^® Step II/SkillsOne.com.	Leadership and Coaching/Team Building
	Air Force Air Force Acquisition uses three key CPP assessments to build organization-wide leadership ability	Myers-Briggs Type Indicator^®/FIRO-B^®/Thomas-Kilmann Conflict Mode Instrument	Leadership Development/Team Building
	Alberta Alberta Energy and Alberta Environment create a joint mentorship program to work more collaboratively.	Myers-Briggs Type Indicator^®	Leadership Developmen/Team Building/Coaching
	ATB Financial Career development for ATB employees starts with self-awareness and helps them grow within the company.	Myers-Briggs Type Indicator^®	Career Development
	ATK Aerospace Systems The Strong Interest Inventory^® Assessment Offers Rocket Fuel to Careers of Emerging Talent	Strong Interest Inventory^®	Career Exploration
	Baptist Health Care Where Staff Retention Drives Patient Satisfaction	Myers-Briggs Type Indicator^®	Retention
	Call Center Call Centers Can Increase Customer Satisfaction Through Effective Conflict Management: New Study Finds That Call Reps' Preferred Conflict-Handling Styles Affect Customer Satisfaction	Thomas-Kilmann Conflict Mode Instrument	Conflict Management
	Cambridge Fire Department MBTI^® Instrument Used to Address Cultural Shift Challenges at the Cambridge Fire Department	Myers-Briggs Type Indicator^®	Leadership Development
	Canadian Police Getting a Grip on the Grip – The MBTI^® tool facilitates training.	Myers-Briggs Type Indicator^®	Stress Management/Team Building
	Colorado College At One Liberal Arts College Career Center, The MBTI^® Step II™ and Strong Instruments Help Guide Students' Choices	Myers-Briggs Type Indicator^® Step II/Strong Interest Inventory^®	Leadership and Coaching
	Danbury Health Systems Danbury Health Systems Uses MBTI^® Assessment to Develop More Effective Leaders	Myers-Briggs Type Indicator^®	Retention/Leadership and Coaching
	Delta Associates Assessments Are an Essential Part of The Delta Associates' Executive Coaching and Consulting	Myers-Briggs Type Indicator^®/FIRO-B^®/CPI 260^®	Leadership and Coaching
	Earl’s Restaurant Restaurant stays ahead of the competition by developing its people and enhances leadership development.	Thomas-Kilmann Conflict Mode Instrument	Conflict Management/Leadership and Coaching/Career Development
	Ernst & Young International Accounting Firm Strengthens New Leadership Using MBTI^® Instrument: A Case Study of Ernst & Young	Myers-Briggs Type Indicator^®	Leadership and Coaching
	Finlandia University Guiding Students to a Fulfilling Life of Service	Strong Interest Inventory^®	Career Exploration
	Flextronics Flextronics helps shift employee views from despair to hope and optimism during outplacement counseling.	Myers-Briggs Type Indicator^®	Career Development
	ForUs ForUs Accelerates Team Performance to Improve the U.S. Retirement System	Myers-Briggs Type Indicator^®	Leadership Development/Team Building/Conflict Management/Stress Management
	Gramarg Remote teams figure how to work more cohesively to restore production and productivity.	Myers-Briggs Type Indicator^®/Parker Team Development Survey	Team Building
	Hallmark Cards Using Myers-Briggs^® Personality Type to Create a Culture Adapted to the 21st Century	Myers-Briggs Type Indicator^®	Leadership Development/Team Building
	Health New England Health New England Finds Its Competitive Edge Through Self-Awareness	Myers-Briggs Type Indicator^®	Leadership Development/Retention/Team Building/Stress Management
	Interior Health Authority of BC Interior Health Authority of BC Improves Communication and Team Building with the MBTI^® Instrument: A Case Study of the Interior Health Authority of BC	Myers-Briggs Type Indicator^®	Team Building
	JetBlue JetBlue Bridges Leadership Gap with Comprehensive Development Program for Crewleaders: MBTI^® Instrument Used as a Program Foundation	Myers-Briggs Type Indicator^®	Leadership and Coaching
	Kaiser Permanente Kaiser Permanente Uses Myers-Briggs^® Assessment to Enhance a Broad Range of Training: A Case Study of Kaiser Permanente	Myers-Briggs Type Indicator®	Retention/Team Building
	Manchester High School Using the Myers-Briggs Type Indicator^® Instrument to Connect Classroom Learning to Life Skills	Myers-Briggs Type Indicator^®	Life Skills/Career Exploration
	Marriott Marriott Leads the Way to Customer Satisfaction: A Case Study of Marriott	Myers-Briggs Type Indicator^®	Leadership and Coaching
	Megatrain Executive coach uses the MBTI® tool to improve self-awareness and trust with clients.	Myers-Briggs Type Indicator^®	Coaching/Career Development
	Molson Molson Coors Brewing Company is brewing brilliance and improving team performance.	Myers-Briggs Type Indicator^®	Team Building/Leadership Development
	Mount Mary College Using Myers-Briggs^® Personality Type to Set Students on the Path to a Successful, Fulfilling Life	Myers-Briggs Type Indicator^®	Career Exploration
	National Australia Bank National Australia Bank Builds Trust in Teams and Leaders with the MBTI® Assessment	Myers-Briggs Type Indicator^®	Leadership Development/Team Building
	NAIT Serve, Set, Type! NAIT builds self-awareness, camaraderie, and respect between players.	Myers-Briggs Type Indicator^®	Team Building
	Nokia Nokia Finds New Ways to Deliver Assessment-Based Coaching and Career Development:A Case Study of Nokia	Strong Interest Inventory^®/FIRO-B^®/Thomas- Kilmann Conflict Mode Instrument/Myers-Briggs Type Indicator^® Step I and Step II	Career Exploration/Leadership and Coaching
	NovaStar Financial Building a World-Class Learning Organization at NovaStar Financial: The Business of People at their Best	Myers-Briggs Type Indicator^®	Leadership and Coaching/Retention/Team Building/Conflict Management
	Pixio Software A Case Study of a Start-Up	Myers-Briggs Type Indicator^®	Leadership and Coaching/Team Building
	Psychological Associates For Industry Leader Psychological Associates, CPI™ 434 is the Gold Standard: Behavioral Scientists Who Specialize in Business Performance Administer Thousands of Personality Assessments Each Year	CPI^™ 434	Selection/Leadership and Coaching
	Redlands College Redlands College Builds Engagement Through Differentiated Learning with the MBTI^® Assessment	Myers-Briggs Type Indicator^®	Type and Learning
	Resultive Boards Resultive Boards Employs the MBTI^®Assessment to Improve Board Members’ Processes and Interaction	Myers-Briggs Type Indicator^®	Team Building/Conflict Management
	Ricoh Ricoh Helps Sales Leaders Put Services First Using the MBTI^® Tool as a Roadmap	Myers-Briggs Type Indicator^®	Leadership/Career Development/Team Building
	Riverside County Using the Strong Interest Inventory^® Assessment to Retain a Motivated, Competent Workforce	Strong Interest Inventory^®	Retention
	Saint Francis Care Using the Myers-Briggs^® Instrument to Cultivate a Culture of Respect	Myers-Briggs Type Indicator^®	Leadership Development, Communication, Conflict Management
	San Diego Unified School District San Diego High School Students Plan for Their Future with the MBTI^® Assessment	Myers-Briggs Type Indicator^®	Leadership and Coaching
	San Francisco Child Abuse Prevention Center CPP Provides Leadership Development Program for the San Francisco Child Abuse Prevention Center’s New Management Team	Myers-Briggs Type Indicator^®, Thomas-Kilmann Conflict Mode Instrument, FIRO-B^®, CPI 260^®	Leadership Development, Team Building, Conflict Management
	SaskPower SaskPower Uses Strong Interest Inventory® Tool to Achieve 83% Employee Redeployment	Strong Interest Inventory^®	Career Management
	Shaffer Title Shaffer Title Uses Myers-Briggs^® Assessment to Develop Common Corporate Language, Jump-Starting Growth: A Case Study of Shaffer Title and Escrow, Inc.	Myers-Briggs Type Indicator^®/Step II	Team Building
	Sony Corporation Developing a Common Language for Self-Awareness: Using the Myers-Briggs^® Assessment at Sony Corporation	Myers-Briggs Type Indicator^®	Team Building
Southwest Airlines	Southwest Airlines Southwest Airlines and the MBTI^® Assessment Creating a Corporate Culture That Soars: A Case Study of Southwest Airlines	Myers-Briggs Type Indicator^®	Leadership and Coaching/Team Building
	St. Luke's Hospital and Health Network Using CPP Assessments to Develop Insightful Leaders and Boost Workforce Vitality	CPI™434, Myers-Briggs Type Indicator^®	Leadership Development
	St. Luke's Hospital and Health Network St. Luke's Hospital and Health Network Achieves Dramatic Reduction in Management Turnover: Two-Year Long Application of CPI™ Instrument Results in ROI Exceeding 3,000 Percent	CPI^™ 434	Selection/Retention
	St. Luke's Hospital and Health Network Bolstering Staff Soft Skills Helps Hospital Face Major Challenges: A Case Study of St. Luke's Hospital & Health Network	Myers-Briggs Type Indicator^®	Leadership and Coaching/Team Building
	Texas Instruments SkillsOne^® Technology Enables Texas Instruments to Get More Out of Assessments	Myers-Briggs Type Indicator^®/SkillsOne.com	Leadership and Coaching
	The Southport School The Southport School helps students better understand themselves and others with the Myers-Briggs^® Instrument	Myers-Briggs Type Indicator^®	Team building/Leadership Development/Retention
	Transportation Company CPI™ Assessments Enable Transportation Company to Identify Sales Hires with High Potential: Two Profiles for Two Types of Positions Help Predict Productivity and Job Satisfaction	CPI^™ 434 and CPI 260^®	Selection/Retention
	UCSF Advancing Leadership Skills to Build a Safer Health System: A Case Study of the UCSF Center for the Health Professions	Myers-Briggs Type Indicator^®/FIRO-B^®	Conflict Management/Leadership and Coaching/Team Building
	University of Alberta Myers-Briggs^® Tool Helps University of Alberta MBAs Master Themselves	Myers-Briggs Type Indicator^®	Leadership/Career Development/Stress Management
	U.S. Military Transforming Data into Knowledge: Identifying Military Leaders, Building Competencies with CPP's CPI 260^® Assessment and Research Services	CPI 260™ Assessment/Research Services	Selection/Leadership and Coaching/Team Building
	Versacold VersaCold turns insight into inspiration in its year-long global leadership program.	Myers-Briggs Type Indicator^®	Global Leadership Development/Team Building/Retention
	W Network Reality TV show helps participants become more self-aware to help house renovations run smoothly among couples and families.	Myers-Briggs Type Indicator^®	Self-awareness, Decision-making
	Westfund Westfund Uses the MBTI^® Instrument to Align Strategy & Culture: A Case Study of Westfund Health Insurance, Australia	Myers-Briggs Type Indicator^®	Retention/Team Building

Customer Quotes

“The MBTI® tool truly aligns with our company culture. We invest into our managers’ self-discovery and the only way to do this correctly is to use an assessment that is reliable and cost-efficient.”

Duke Nelson
HR Leader
Computer Electronics Manufacturer

“Respect is imperative within the Hilton organization. Using the MBTI® assessment has given the opportunity to start creating relationships within our management teams and showing how to communication effectively.”

Javier Araya
Learning & Development Manager
Hilton Grand Vacations

"Southwest Airlines uses SkillsOne^® and the MBTI^® Complete assessment for Employee development. SkillsOne^® makes it easy to access my account and our client's files. I'm very pleased with the service that SkillsOne has provided."

Scott T. Powell
Manager of Training, Airport Performance
Improvement
Southwest Airlines

"SkillsOne has allowed me to easily leverage the power of the MBTI instrument. It is an integral tool that I use all the time. The simplicity of SkillsOne and the professional level of output I get from it jumpstarted my ability to dramatically increase my coaching effectiveness and efficiency."

Brad Dolbec
Capital One

"The MBTI^® Certification Program is a well-structured workshop which reviews the theoretical concepts of the MBTI instrument while providing opportunities for hands-on practice and role-play. It provides participants with all of the tools necessary to successfully conduct MBTI interpretations while making sure that they enjoy learning and practicing. The daily exams help you review and learn the material well. For me personally, it was a wonderful week of self discovery."

Arturo Pagan
HR Specialist
UN Population Fund

"Our students are amazed at the accuracy of the results of the Strong. They find the thoroughness of the report and the ability to research their options using O*NET™ exciting. As an advisor, I find it to be a very powerful tool in guiding my students toward a major and future career."

Kathy Eskew
TRiO SSS Program Director
The University of Tennessee at Martin

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