What could be better than helping students find their passion or succeed in school?

You’ll find no argument at CPP. Our ranks are filled with educators, career counselors, and other experts dedicated to giving people the guidance and insight they need.

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Finding a Passion

We’ve spent more than 50 years developing products like the Strong Interest Inventory® and Myers-Briggs Type Indicator® (MBTI®) brands. These easy-to-take assessments aid students in determining their interests, personality type, and personal style then compare their results with those of people like them who have already found careers that are a good fit. They also identify the top 10 occupations students are most likely to find satisfying—as well as provide important information to guide their decisions.

Educational Success

Our assessments can also help students be more successful in school—increasing the chances they’ll stay in high school or college and ultimately graduate. They can guide students to improve their relationships, develop leadership skills, and even reduce conflict with roommates and others.

As counselors and advisors know so well, a whole range of factors can influence students’ academic performance, from not being challenged to simply taking classes that don’t match their true interests. The Strong Interest Inventory and Myers-Briggs® assessments can go a long way toward providing students with a better understanding of their interests and personality—getting them excited about school and motivated to succeed. Detailed reports also identify specific careers, courses, internships, and activities for them to explore.

Experience VitaNavis: Demo the SuperStrong assessment.

The VitaNavis platform, created by CPP Innovation Labs, delivers insights using carefully collected and analyzed data from personality assessments to help your students navigate their way toward career and educational success. Derived from the Strong Interest Inventory assessment, the 60-item SuperStrong assessment is a scientifically valid, mobile-enabled, and self-interpretable tool that maps student’s interests to opportunities in the world of work. With the ability to provide greater access to assessments to your student population, including prospective students, you can use those insights in your career guidance to help get students more engaged in school. Learn more »

Knowledgeable Support

But perhaps what’s most important is that each of our products is backed by the promise that you’ll always have a knowledgeable person to call. We’re happy to provide the step-by-step advice, information, and resources both you and your students need to succeed.

And because more than 70 percent of U.S. colleges and universities use our products, we’d like to believe that there are a whole lot of students out there feeling more comfortable with their career decisions.

Product Information

  • Jack Powers

  • Education Account Representative
    West Region: AK, AZ, CA, CO, ID, HI, MT, NM, NV, OR, TX, UT, WA, WY

  • Linda Haefer

  • Education Account Representative
    East Region: CT, DC, DE, MA, MD, ME, NC, NH, NJ, NY, OH, PA, RI, SC, VA, VT, WV

  • Dana McClane

  • Education Account Representative
    Central Region: AL, AR, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, ND, NE, OK, SD, TN, WI