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MOUNTAIN VIEW, Calif., May 20, 2013—CPP, Inc.. (CPP.com), an industry leader in research, training, and organizational development tools announces the 70th anniversary of the Myers-Briggs Type Indicator® (MBTI®) assessment, the world’s most popular personality assessment.
“We’re commemorating not only the Myers-Briggs® assessment but the inestimable contributions of CPP’s customers and their dedication to improving the people within their organizations,” said Jeff Hayes, President and CEO, CPP, Inc. “As part of this celebration, we’re encouraging our customers, distributors, fans, and friends to share their stories about how the MBTI assessment has helped them to be better, on a special website—MBTIparty.com.”
Since becoming the exclusive publisher of the Myers-Briggs assessment in 1975, CPP has worked tirelessly to keep the product family “Forever Young.” This effort has included continual research to ensure the instrument’s validity and reliability, ongoing innovation in how it is delivered, and collaboration with top workplace psychologists to develop new applications for its rich insights.
The personality type journey: from theory to real-life benefits
Katharine Cook Briggs and Isabel Briggs Myers’ goal in developing the MBTI instrument was to make the theory of psychological types described by C. G. Jung understandable and useful in people’s lives. Formally introduced by Myers in 1943, the groundbreaking personality assessment was the beginning of the fulfillment of a vision that continues to play out in countless constructive ways. Since that time its insights have been helping military troops transition back to civilian life, team members communicate better, married couples understand each other, students gain better clarity about their future, leaders inspire their teams…the list goes on.
Celebrating truly global impact
Over the past 70 years the influence of the Myers-Briggs instrument has become truly global in scope. It is now used in more than 100 countries, has translations in more than 20 languages, and is used by the world’s top organizations, including Southwest Airlines and Fortune 500 companies.
“One of the wonderful things about the Myers-Briggs assessment is its power in bridging the gaps that separate people,” said Hayes. “Among the numerous ways organizations are using it, one of the most striking applications involves addressing the cultural and generational gaps that pose significant challenges for today’s global organizations.”
What’s your Myers-Briggs® story?
To celebrate the anniversary, CPP has launched a special commemorative website featuring inspiring stories from people who have used insights from the Myers-Briggs assessment to improve their lives. We invite everyone to share their Myers-Briggs stories by submitting videos or written testimonials at mbtiparty.com. Has the MBTI tool helped you or someone you know become a better parent, leader, student, spouse, coworker, manager, or partner? CPP wants to know!
The best stories will be featured on the site, and while we can’t promise that every great story will be included, the first 25 people to share their story will receive a special edition MBTI 70th Anniversary T-shirt. Everyone will also be able to download a personalized MBTI® Type Head – pin it, share it, print it, display it, and be proud!
CPP is also exhibiting at the ASTD International Conference & Exposition in Dallas, Texas, May 19-22, 2013. Stop by the CPP booth where we’ll be giving away 70th anniversary chocolate bars, tumblers, flash drives, MBTI® Type Towers, and a chance to win a tablet computer to all valid submitters.
About CPP, Inc.
Since its founding in 1956 CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development, supplying reliable training solutions to businesses of all sizes, including the Fortune 500. The company’s hundreds of offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. CPP is the exclusive publisher of the Myers-Briggs Type Indicator® instrument (MBTI®), the world’s most widely used personality assessment. The company’s research division continually updates the MBTI instrument to ensure its ongoing validity and accuracy, and regularly publishes data supporting its research-based foundation at www.cpp.com/MBTIvalidity. CPP’s other world-renowned brands and services include the Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO®, CPI 260®, and California Psychological Inventory™ (CPI™) assessments.
Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of the Myers & Briggs Foundation, Inc. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.
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