Sunnyvale, Calif., April 13th, 2017 -- CPP Innovation Labs, a division of CPP, Inc., announced the release of the SuperStrong™ assessment—a data-optimized and highly-accurate digital version of the world's most widely-used and researched interest assessment, the Strong Interest Inventory®. The SuperStrong is now available online through CPP Innovation Labs’ VitaNavis™ platform, allowing individuals to find personalized education and career pathways by linking the results of their SuperStrong interests and personality reports to information about careers, salaries, job outlooks, skills, and education requirements. Designed to deliver assessment results at scale, CPP’s VitaNavis platform allows schools and other organizations to offer invaluable career insight and exploration to a limitless number of people.
By logging into VitaNavis and taking the SuperStrong, students, recent graduates, and people in transition can discover their interests in five to ten minutes and then use these results to explore different career paths, all within the VitaNavis platform. “Research has shown that, among other things, interests are related to grades, degree attainment, educational persistence, and income,” said Craig Johnson, Director of Data Science, CPP Innovation Labs. “Based on that research, we know one of the most important things educators and students can do is identify interests and tie them to real world educational paths and careers. Using new techniques and technology, we are making the link between assessment results and real world applications truly a reality.”
The SuperStrong Simplifies and Expedites Career Insights
The SuperStrong is a completely digital, self-administered and mobile-enabled rapid version of the Strong Interest Inventory®, the world’s most widely used and best researched interest assessment. It creates scores for various scales available on the full Strong Interest Inventory assessment, including:
- General Occupational Scales (GOT) which measure Holland's six dimensions of the world of work (Realistic, Investigative, Artistic, Social, Enterprising, Conventional)
- Basic Interest Scales (BIS) which measure thirty more granular levels of interests ranging from things such as Mechanics and Construction to Teaching and Education
- Five Personal Style Scales which measure things like learning environment, leadership style, and team orientation
In addition, the VitaNavis platform links an individual’s assessment results to hundreds of occupations, including specific jobs such as Motorcycle Mechanics, Vocational Counselors, and Aerospace Engineers
The platform delivers assessment results in an interactive, engaging format, integrating data from O*NET, Bureau of Labor Statistics, and the Department of Education’s Integrated Postsecondary Education Data System (IPEDS). This interactive approach gives users a more complete understanding of how they can leverage their assessment results to pursue education and career goals.
Delivering psychometrically validated insights at scale
The VitaNavis platform and SuperStrong assessment can be used throughout an organization to help students choose the right education and career paths for their particular interests. The SuperStrong can provide enrollment management professionals with valuable insight for prospective students and can help career counselors connect with more students. Working with our support staff, organizations can also personalize the experience of their users by changing color schemes, images, branding, links to external materials, and by customizing recommended educational pathways. The cloud-based platform is security focused and designed for the rapid development, customization and delivery of assessment products.
About CPP Innovation Labs
CPP Innovation Labs (cppilabs.com) provides personal and organizational improvement solutions through the integration of rigorous data analytics with research-tested personality measures. As a product incubator for CPP, Inc. (CPP.com), CPP Innovation Labs combines expertise in data science and cutting edge technologies with decades worth of peer reviewed and scientifically validated assessment data to conduct personality and behavioral research in the areas of education, people analytics, and healthcare. Continuing CPP's 60-year commitment to improving people's lives through a better understanding of themselves and others, CPP Innovation Labs is dedicated to making our proven insight accessible to all people as they make decisions at critical points in their lives.
Contact:
Michael Burke
MSR Communications
michael@msrcommunications.com
415-989-9000
Melissa Junge
CPP, Inc.
mjunge@cpp.com
650-691-9105
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