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MBTI^® Professionals Take on Leading Business Priority: Workplace Culture

2016 MBTI® Users Conference Brings Together Top MBTI Professionals to Strengthen Organizational Culture

SUNNYVALE, Calif., June 30, 2016—CPP, Inc. (CPP.com), the Myers-Briggs® company, today announced the agenda for its 2016 MBTI^® Users Conference: Culture Matters, which takes place September 26–28 at the Sir Francis Drake Hotel in San Francisco’s vibrant Union Square. The event’s exclusive program will offer bold insights from people development experts on why self-awareness is fundamental to building and maintaining a strong workplace culture.

The impressive speaker lineup represents organizations and consultancies such as Southwest Airlines, Google, Zappos, Con Edison, Mississippi State University, Oklahoma Gas & Energy, Employee Strategies, LAM Research, IdeaShape, Kerwin & Associates and more.

“Culture is infectious, and whether positive or negative, it will spread,” says Robert Richman, author of The Culture Blueprint and former manager and culture strategist for Zappos.com. Richman will provide the conference’s opening keynote address, focusing on how organizational culture drives every aspect of business.

Sharlyn Lauby, noted author and the creator of the award-winning HR Bartender blog, who has been featured in Mashable, The New York Times, ABC News, TODAY, and The Wall Street Journal, will provide the conference’s closing keynote. Her wrap-up of the event will include a review of current business trends, what they mean to individuals growing their careers and how self-awareness plays a critical role in their career development. To see the full speaker line-up, visit mbticonference.com/speakers.

Further accentuating culture’s significance, a recent Korn Ferry survey of global executives reports that 72% agreed culture is extremely important to organizational performance, yet only 32% said their culture aligned with their business strategy. The cost of this gap between awareness and action is steep. Research by Bersin by Deloitte found that a mere 13% of employees across 142 countries reported being emotionally invested in their job and, according to research by Gallup, low engagement results in $800 billion annually in lost productivity and hiring costs worldwide.

“This business challenge clearly demonstrates how MBTI practitioners are ideally positioned to provide the guidance needed to shape stronger organizations,” says CPP CEO Jeff Hayes. “The widely familiar four-letter Myers-Briggs Type is just the tip of the iceberg in terms of the insights that can be gleaned using the versatile and multi-faceted MBTI framework. MBTI practitioners, with their expertise in applying the framework to a myriad of workplace issues, are able to bridge the gap between recognizing the importance of workplace culture and aligning it to an organization’s business.”

The diverse selection of pre-conference workshops, keynote presentations, interactive breakout sessions, and networking events at this year’s MBTI Users Conference will give attendees the opportunity to learn about:

• Why self-awareness is such a critical ingredient of a strong culture
• New and creative ways to apply the MBTI framework to culture
• Current MBTI research, data, and product roadmap
• How organizational leaders have successfully used the MBTI assessment to make a positive impact on their organizations’ cultures
• Various ways that the MBTI assessment can be used to address organizational, team, and individual issues
• Methods for solving even the toughest people development matters

This dynamic in-person event will provide MBTI practitioners with ideas, tools and techniques they can apply immediately as well as use on an ongoing basis to enhance how they serve organizations, teams and individuals. “Improving the ways MBTI practitioners impact those they serve is at the heart of what we do. We’re pleased to offer this conference in an intimate setting, which makes it all the more meaningful and powerful,” says Jennifer Overbo, Director of MBTI Product Strategy.

For more information, please visit mbticonference.com.

You know your business. You know your people. As the Myers-Briggs® company, CPP has the experience to help with both. We offer industry-leading tools that solve today’s most challenging workplace issues. Our solutions help you improve organizational performance and address the issues you face—from team building, leadership and coaching, and conflict management to career development, selection, and retention. But it’s our knowledgeable experts who always keep an eye out for ways to help you solve today’s complex workplace issues and anticipate future needs. Perhaps that’s why millions of individuals in more than 100 countries use our highly reliable products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. For more than 50 years, CPP has provided world-renowned brands that include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI®), FIRO®, CPI 260®, and California Psychological Inventory™ (CPI™) instruments. When it comes to making your company better, you give it your all—and CPP is a partner who will, too.

Michael Burke
MSR Communications
michael@msrcommunications.com
415-989-9000

Melissa Junge
CPP, Inc.
mjunge@cpp.com
650-969-8901

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of The Myers & Briggs Foundation, licensed exclusively to CPP, Inc. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.

800-624-1765 : www.cpp.com : The Myers-Briggs® Company.

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