CPP’s MBTI Product Line Refresh Offers a New Approach to Type Insights
Digitally Enhanced Experience Places MBTI Step I & II Workshops at Practitioners’ Fingertips
SUNNYVALE, Calif., July 22, 2016—CPP, Inc. (CPP.com), the Myers-Briggs® company, has refreshed its MBTI® product line to offer a new angle on type insights and better means for MBTI practitioners to help others. Available at www.cpp.com/mbtirefresh, CPP has refreshed the MBTI product portfolio to be more engaging and effective than ever, and is offering new product enhancements, exclusive practitioner tips, and interactive resources to inspire practitioners to approach their work from new perspectives.
Refreshed reports and other products feature a contemporary visual design and layout that makes them more accessible, engaging, and relevant, as well as updated language describing MBTI type theory for increased comprehension and usability. “CPP is committed to continually improving its products and services,” said Jennifer Overbo, Director of MBTI Product Strategy. “We’ve listened to the practitioners, and based on their feedback made a host of enhancements that will make it easier to understand MBTI type concepts and extend learning after training.”
Refreshed reports and other products feature a contemporary visual design and layout that makes them more accessible, engaging, and relevant, as well as updated language describing MBTI type theory for increased comprehension and usability. “CPP is committed to continually improving its products and services,” said Jennifer Overbo, Director of MBTI Product Strategy. “We’ve listened to the practitioners, and based on their feedback made a host of enhancements that will make it easier to understand MBTI type concepts and extend learning after training.”
A dynamic digital experience to enhance MBTI comprehension and learning retention
The refreshed Introduction to Myers-Briggs® Type booklets, available in print and PDF formats, each offer complimentary access to a mobile-friendly companion website designed to enhance exploration of the MBTI tool. By presenting MBTI type concepts in a dynamic digital format, the companion sites can be used in conjunction with the booklets and are designed for increased engagement and comprehension of more complex concepts, such as type dynamics. Additionally, the sites contain exclusive content, and are optimized for all mobile devices to encourage learning on the go. A website access code is included with each purchase of Introduction to Myers-Briggs® Type. The MBTI product line refresh also includes:
- Easy-to-Use MBTI Training Tools - Designed to align with the refreshed MBTI Step I™ and MBTI Step II™ reports, CPP is offering ready-to-deploy facilitation kits for high-quality training including Understanding and Working with Personality Type, and Introduction to Myers-Briggs® Type Preferences, as well as the brand new Introducing MBTI® Step II™ Results animated video.
- MBTI® Step I™ Products and Resources - CPP has refreshed the MBTI product portfolio to be more engaging and effective than ever and is offering a library of resources on topics ranging from stress and professional development to type dynamics, function pairs and the Preference Clarity Index.
- MBTI® Step II™ Products and Resources - Revamped MBTI® Step II™ products, including the Profile, Interpretive Report and User’s Guide offer deeper analysis of MBTI type, and give reports and other key resources a new and improved experience. CPP is also offering a wide range of resources to provide the best possible training experience, including eBooks, tip sheets and videos on topics ranging from improving leadership performance to MBTI Step II™ facets.
- MBTI Merchandise - Giveaways help keep the MBTI learning top of mind, including an MBTI “Be Better” Banner Pen, and an MBTI Personality Post-It® Cube.
Find out how you can refresh your MBTI training at www.cpp.com/mbtirefresh.
CPP—The Myers-Briggs® Company
You know your business. You know your people. As the Myers-Briggs® company, CPP has the experience to help with both. We offer industry-leading tools that solve today’s most challenging workplace issues. Our solutions help you improve organizational performance and address the issues you face—from team building, leadership and coaching, and conflict management to career development, selection, and retention. But it’s our knowledgeable experts who always keep an eye out for ways to help you solve today’s complex workplace issues and anticipate future needs. Perhaps that’s why millions of individuals in more than 100 countries use our highly reliable products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. For more than 50 years, CPP has provided world-renowned brands that include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI®), FIRO®, CPI 260®, and California Psychological Inventory™ (CPI™) instruments. When it comes to making your company better, you give it your all—and CPP is a partner who will, too.
Contact:
Michael Burke
MSR Communications
michael@msrcommunications.com
415-989-9000
Melissa Junge
CPP, Inc.
mjunge@cpp.com
650-969-8901
Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of The Myers & Briggs Foundation, licensed exclusively to CPP, Inc. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.
800-624-1765 : www.cpp.com : The Myers-Briggs® Company.
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