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Introduction to Type® and Selling

Susan A. Brock

Help salespeople fulfill customers' needs and make key selling decisions

Introduction to Type® and Selling provides sales people with ways to approach customers and build strong relationships. It also offers methods to estimate a client's "type mode" based on behavioral and language cues. The salesperson can then match the approach to the customer's type mode. Present this guide after using Introduction to Type® in Organizations to introduce and explain effective sales strategies for each of the 16 MBTI® types.

Introduction to Type® and Selling is also available in PDF format.

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