Use of social media sites such as Facebook, Twitter, and LinkedIn has grown steadily in recent years.
Today, according to a study by the Pew Internet & American Life Project (Smith, 2011), 66% of online
adults use social media platforms. One might wonder what factors influence whether and how people in the
United States use social media. Specifically, does personality type, as measured by the
Myers-Briggs Type Indicator ® (MBTI®) assessment, play a role?
The data presented in this report come from a study on MBTI type and
social media use conducted by CPP, Inc., in 2011. The study respondents consisted of a sample of 1,784 men and
women across the United States who had taken the MBTI assessment and agreed to participate in research
conducted by CPP. The results of this study indicated that personality type does matter, but only in some areas.
In regard to views on social media in general, many of the differences revealed were between Extraverted and
Introverted types, although there were also some whole type differences.
While there are some consistent differences in the trends across the three social media providers examined,
it is clear that people of all types make use of social media to some degree, and that MBTI preferences do not
account for major differences in the reported use of social media.
Read the Myers-Briggs® Type and Social Media report.