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San Diego, CA June 20, 2005 - CPP, Inc., is pleased to announce a new Professional Services offering that will help organizations of all sizes increase employee satisfaction and reduce turnover. At the heart of the new service is an Organizational Effectiveness Survey™ instrument administered by CPP consultants. The survey measures the value of a company’s human capital, identifies its key workforce strengths and development opportunities, and provides the foundation for a strategic retention plan. CPP’s consultants can then leverage a suite of assessments, including the Myers-Briggs Type Indicator® (MBTI®) instrument, to better understand employees’ attitudes toward change, conflict, decision making, and communication. These insights enable organizations to develop and implement programs for more effective human capital management (HCM).
Properly implemented employee retention programs that focus on improving interactions within workgroups while maximizing individual employee job satisfaction are proven to have far-reaching effects on organizational performance. Recent research conducted by The Gallup Organization shows that companies with above-average employee satisfaction ratings have 22% higher productivity and 37% higher profits than their lower-rated competitors.
“For almost 50 years, clients have used assessment tools like our MBTI instrument to gain valuable insight into their organizations’ workgroup dynamics,” notes CPP consultant Sherrie Haynie, M.Ed. “Now our Professional Services trainers can help these clients bridge the gap from intellectual insight to the creation of actionable and effective retention programs that boost employee satisfaction.”
Too often, retention efforts have been limited primarily to the fields of compensation, benefits management, and recognition. CPP’s retention offering goes beyond these baselines to help companies uncover the interpersonal relationship issues that influence workforce satisfaction and to develop training initiatives that raise satisfaction levels. The positive results of these efforts can be measured in terms of hiring costs, training costs, productivity, and profitability.
Baptist Health Care of Pensacola, Florida, one of CPP’s longtime clients, learned the value of this strategic approach firsthand. Prompted by an industry survey ranking its patient satisfaction level near the bottom nationally, Baptist’s views on employee retention practices underwent a sea change as the organization realized the impact low staff morale and high turnover had on patient satisfaction. Working with CPP and its MBTI instrument, Baptist began a multiyear program that ultimately reduced its turnover from 33% to 13% and raised its patient satisfaction ranking to first. Baptist also garnered a Baldrige Award along with national recognition from Fortune, Training, and CIO magazines.
According to Brian Jones, director of people development for Baptist, “The Myers-Briggs® assessment taught our managers to avoid spatial blindness—the belief that ‘everyone is just like me.’ ” This is just one of many success stories that prompted CPP to develop a retention-specific offering.
Visit www.cpp.com/retentionsolutions for more information on CPP’s retention solutions, Professional Services, and assessments.
About CPP Professional Services
CPP’s wide range of training, research, and technology services make it easy for any organization to employ CPP’s assessments and related applications as part of a comprehensive training and organization development program. CPP’s team of experienced consultants and product researchers partner with clients to analyze their OD and training needs; define appropriate solutions; create a cost-effective service delivery schedule; and demonstrate their programs’ strategic impact on the organization’s bottom line.
About CPP, Inc.
Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development. CPP has been supplying reliable training solutions to businesses of all sizes, including the Fortune 500, for more than 50 years. The company’s hundreds of unique offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260™, and California Psychological Inventory™ (CPI™) assessments; and Davies-Black® Publishing.
For more information about CPP, Inc., and CPP Professional Services, please visit www.cpp.com. |