The Myers-Briggs Company Blog Central

"Budget cuts have left career counselors with less one-on-one student time, and a growing need to make the most of limited interactions," said Catherine Raines, Educational Consultant for CPP, Inc. "The iStartStrong report enables counselors to expand their reach by offering a wealth of information through an interactive online format that students can quickly and easily access to plan their professional future."

The iStartStrong report puts self-discovery into the hands of anyone seeking career direction by offering the insights of the Strong Interest Inventory® assessment – one of the world’s most widely used career planning instruments – through an interactive, online format. Accessible in a user-friendly, self-service model, the personalized report paints a colorful picture of how one’s interests relate to various jobs, work settings, and career fields. Additionally, the interactive format allows people to link to information regarding areas of study and extracurricular activities that support those careers.

"The importance of connecting people to their ideal career paths can’t be underestimated – for the individual, their potential employer, and society at large," said Jeff Hayes, President and CEO of CPP. "With iStartStrong, we’ve made the ability to connect personal interests to research-validated career options as easy as accessing the Web. As the upcoming tech-savvy generation leverages this kind of tool, we foresee a more focused workforce in which people make better use of their talents and passions."

The iStartStrong report helps people who are mapping out their career paths – as well as people in career transition – make fulfilling career choices by providing valuable self-knowledge that extends well beyond the classroom or career center. The iStartStrong report:

• Delivers a user-friendly, personalized, and interactive report in PDF form
• Can be completed in thirty minutes via a self-service model that requires no interpretation
• Is based on scores from the 291 Strong items and presents six prioritized “General Themes” (based on GOTs) and thirty prioritized “Specific Interests” (based on BISs)
• Themes contain hyperlinks to occupation Web pages from the U.S. Department of Labor Occupational Information Network (O*NET™) highlighting various careers for easy research
• Colorful imagery and graphics make the results easy to understand
• Results are available instantly through SkillsOne.com
• Priced at $9.95

About CPP, Inc.

Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development, supplying reliable training solutions to businesses of all sizes, including the Fortune 500. The company’s hundreds of offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are the Myers-Briggs Type Indicator®, Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, and CPI 260® assessments; and CPP Professional Services. For more information on CPP, visit www.cpp.com.