MOUNTAIN VIEW, CA, April 11, 2012—CPP, Inc. (www.CPP.com), an
industry leader in research, training, and organizational development tools including the
Myers-Briggs Type Indicator® (MBTI®) assessment, today announced that its wholly-owned Australian subsidiary, CPP Asia
Pacific (CPPAP) appointed Potentia (Thailand) Co., Ltd. (Potentia Consulting Group) as CPPAP’s representative.
Potentia, which has a distinguished success record of using the Myers-Briggs® assessment to help significant
organizations in the Thai market, will act as the company’s official distributor in Thailand.
As CPPAP’s representative, Potentia will leverage its wealth of expertise in training, leadership coaching, and assessments for
recruitment and development to combine CPP products into training applications for conflict management, communication, team-building
and decision-making.
“The appointment of Potentia as CPPAP’s representative is key to supporting our venture into Thailand,” said Jeff Hayes,
president and CEO, CPP, Inc. “The appointment demonstrates that, as the world becomes increasingly interconnected, the relevance
of the insights offered by CPP’s products continues to grow.”
Potentia, which focuses on achieving specific business outcomes by facilitating productive interpersonal relationships, provides
expertise in healthcare, cosmetics, FMCG (Fast Moving Consumer Groups), heavy manufacturing, oil and gas, public sector, and
universities and colleges. The agreement also expands the customer base for CPP products.
“There is strong demand in the Thai market for the benefits of CPP’s products,” said Leigh Scott-Kemmis, Chairman, Potentia.
“It is currently experiencing rapid growth, accompanied by growing interest in understanding how interpersonal relationships impact
productivity.”
Per the appointment, Potentia will work with CPP and CPPAP to offer the first translation of the Myers-Briggs assessment into
Thai in 2012. Potentia will also offer MBTI Step I™ and Step II™ certification training, beginning with its inaugural program held
in Bangkok on March 26-29, 2012 and conducted by Dr. Martin Boult, BBSc (Hons), D.Psych, MAPS, Divisional Director of Professional
Services and International Training for CPPAP.
About CPP, Inc.
Since its founding in 1956 CPP, Inc., has been a leading publisher and provider
of innovative products and services for individual and organizational development,
supplying reliable training solutions to businesses of all sizes, including the
Fortune 500. The company’s hundreds of offerings have been used by millions of individuals
in more than 100 countries, in more than 20 languages, to help people and organizations
grow and develop by improving performance and increasing understanding. Among CPP’s
world-renowned brands and services are the Myers-Briggs Type Indicator®, Strong Interest
Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO®, CPI 260®,
and California Psychological Inventory™ (CPI™) assessments, and CPP Professional
Services. For more information on CPP, visit www.cpp.com.
About Potentia Consulting Group
Potentia Consulting Group provides actionable insights that focus on improving social networking
at work whether this is a leader to team or within team focus. Work relationships matter! Social
networks have become ever more critical to achieving outcomes given the interconnected nature of
our work. As social networks are heavily influenced by leaders, we focus on improving leadership
effectiveness through insight, practice, and focusing on thought patterns for high performance.
We are an Asian based organization with the Thailand Office based in Bangkok. For more information
on Potentia, visit www.potentiaconsultingroup.com.