ST. PETERSBURG, Florida, April 14, 2009 — CPP, Inc.,
industry leader in research, training, and organizational development tools including
the Myers-Briggs Type Indicator® assessment, announced today from IMPACT!
2009 a strategic alliance with learning solutions provider ThinkWise, Inc. to launch
a web-based learning on-demand portal based on the Myers-Briggs instrument. This
new solution directly addresses the growing trend toward informal learning.
The new learning environment, which will be officially unveiled at ASTD 2009 on
June 1st, will give organizations using the Myers-Briggs assessment resources to
sustain and enhance learning and reap additional benefits from the instrument by
providing a hands-on personalized experience. Furthermore, the portal provides a
cost-effective way to extend Myers-Briggs-based training, enabling HR managers and
directors to increase training efficiency and effectiveness via a self-directed,
learning environment.
“Today organizations are looking for ways to build strong managers and leaders under
the constraints of reduced budgets and travel,” said Josh Bersin, President and
CEO, Bersin & Associates, a leading analyst firm in enterprise learning and talent
management. “The new CPP-ThinkWise strategic alliance enables organizations to rapidly
and cost-effectively leverage the power of the Myers-Briggs assessment through actionable,
easy-to-use, and scalable learning on-demand.”
“On-demand technology allows us to deliver the Myers-Briggs instrument in a previously
un-experienced way that will enable customers to better leverage their investment
in the assessment,” said Jeff Hayes, President and CEO, CPP, Inc. “Through our alliance
with ThinkWise, we can extend the traditional instructor-led training experience
to more people at a lower cost, while giving learners the flexible, personal experience
of informal learning which is fast becoming a preferred way to learn.”
CPP aligned with ThinkWise on the basis of its deep Organizational Development expertise,
consulting experience, and sophisticated IT development team. ThinkWise’s learning
portal provides the design, interface, and user experience best suited to maximize
the offering’s effectiveness. According to Hayes, this is only the first step in
the CPP/ThinkWise relationship, which will involve ongoing collaboration on new
products to support CPP’s Learning On Demand initiative.
“This alliance is a breakthrough in that it enables informal learning for the world’s
most widely used personality assessment through an on-demand environment,” said
Roger Jansen, PhD, CEO, ThinkWise, Inc. “Never before have so many resources, guidance,
tips, and tools for the Myers-Briggs assessment been delivered directly into the
hands of end-users through a web-based portal.
For more information about Myers-Briggs® ThinkBox, visit www.mbtithinkbox.com.
About CPP, Inc.
Since its founding in 1956, CPP, Inc., has been a leading publisher and provider
of innovative products and services for individual and organizational development,
supplying reliable training solutions to businesses of all sizes, including the
Fortune 500. The company’s hundreds of offerings have been used by millions of individuals
in more than 100 countries, in more than 20 languages, to help people and organizations
grow and develop by improving performance and increasing understanding. Among CPP’s
world-renowned brands and services are the Myers-Briggs Type Indicator®,
Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI),
FIRO-B®, and CPI 260® assessments; and CPP Professional Services.
For more information about CPP, visit www.cpp.com.
About ThinkWise, Inc.
ThinkWise is a leading developer of integrated talent management and development
solutions, including ThinkBox, the innovative on-demand learning solution that is
redefining online development. The full ThinkWise solution is an integrated set
of tools designed to be simple, user-friendly, and flexible – providing modules
for making smarter hiring decisions, aligning strategies and goals, providing performance
feedback, and developing leadership competencies. The development module, ThinkBox,
provides a vast library of on-demand resources including expert videos, avatar-guided
eCoaching modules, interactive tips, articles, book summaries, and toolkits – all
designed to be short and instantly applicable. ThinkWise, founded in 1999, is an
eclectic mix of experts including psychologists, HR professionals, instructional
designers, MBAs, experienced business executives, and developers who continue to
re-shape the way organizations select, align, and develop their people. For more
information about ThinkWise, visit
www.ThinkWiseInc.com.