The Myers-Briggs Company Blog Central
 

For Immediate Release

 
 

Contact:
Leah Walling
CPP, Inc.
(800) 624-1765
lwalling@cpp.com

 

 
 

“I Want My MBTI®”  brand

MBTI Assessment Bridges Gaps of Culture, Age, and Personality Differences

 
 
San Diego, Calif., June 2, 2008 - Nearly 30 years ago three letters - MTV - changed the way we saw music, and became for a time the common language for music fans around the world. In 2008, another acronym has emerged as the common mode of communication for the business community - the “MBTI” personality assessment. As the economy globalizes, people are searching for ways to bridge the gaps left by such factors as culture, age, and personality differences. With two exciting new training programs from CPP, Inc., the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®)brand, the MBTI assessment has emerged as a universal bridge to those gaps, and MBTI Qualification as the “must-have” credential for every HR professional.

“Today’s HR professionals deal with more diversity than ever before, including four generations in the workplace and cultures from around the globe,” said Jeff Hayes, President and CEO, CPP. “Our new training programs, based on the MBTI assessment, make it easier than ever to use personality type to transform low to moderately performing groups into high performing cohesive teams.” 

CPP’s recently released MBTI Qualifications Program teaches participants how to administer and interpret the MBTI assessment through a highly interactive, 4-day training program.  Participants receive instruction in type theory and MBTI applications, emphasizing team building, leadership, and individual development. The program uses Adult Learning Theory to better facilitate learning and knowledge retention and to ensure participants are meeting program requirements. 

Additionally, CPP’s brand new MBTI® Team Performance Accelerator (TPA) provides a flexible, yet standardized framework for teambuilding grounded in tangible, measurable results. Based on the MBTI assessment which is supported by over 50 years of research and use, the program is built upon feedback from customers who needed to address significant challenges facing teams, including effectively managing conflict, leveraging the strengths of individual team members, and successfully navigating organizational change - a highly relevant topic in today’s economic climate. 

No wonder ASTD and SHRM 2008 attendees are saying, “I Want My MBTI!” brand.

CPP will be providing information on both programs at the ASTD 2008 Conference in San Diego, CA and at the SHRM 2008 Conference in Chicago, IL this year. All are invited to visit the CPP booth (ASTD #1925 and SHRM #1431) and receive free:
  • MBTI® Roadmap of Opportunities
  • Entry to win a Garmin nuvi® 660 GPS
MBTI Qualified visitors will also receive a free “MBTI® Qualified” lapel pin. Plus, don’t miss your opportunity to meet two MBTI experts.

Patrick Kerwin, MBA, certified MBTI practitioner and creator of the MBTI® Team Performance Accelerator, will be appearing in the CPP booth at ASTD on:  
  • Monday, June 2, 9:30 - 11:30
  • Tuesday, June 3, 9:30 - 11:30
Sarita Bhakuni, PsyD, certified MBTI practitioner and senior organizational development consultant for CPP, will be appearing in the CPP booth at SHRM on:
  • Monday, June 23, Noon - 1:30
  • Tuesday, June 24, Noon - 1:30

 

About CPP, Inc.

Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development, supplying reliable training solutions to businesses of all sizes, including the Fortune 500. The company’s hundreds of offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260®, and California Psychological Inventory™ (CPI™ 434) assessments; and Davies-Black® Publishing.

 

 

MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are trademarks or registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, CPI 260, and Davies-Black are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.