| MOUNTAIN VIEW, Calif., April 2, 2008—CPP, Inc., an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator® (MBTI®) instrument, today unveiled a new program that will establish an interactive Web community specifically designed for independent consultants (ICONs) in management training, coaching, and organizational development. CPP’s ICON Success Program delivers professional development resources through an exclusive online community to help ICONs get the most from their use of CPP’s gold standard personality assessments including the MBTI, California Psychological Inventory™ (CPI™), Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, and Strong Interest Inventory® instruments in their practice. The online community can be accessed at www.cpp.com/ICONSuccess.
Designed for HR/organizational development practitioners with independent businesses which serve corporate, education, and government organizations, this new community also offers marketing and sales information such as case studies and product overviews, plus a special logo for ICONs to help them enhance their profile with clients.
“We listened to a lot of feedback from our independent consultant customers, and the launch of this program is in direct response to the expressed needs of the ICON community,” said Dennis Diligent, VP Sales and Professional Services at CPP, Inc. “With the ICON Success Program, independent consultants will have a great deal of helpful information pertaining to their growth and their business centralized in one place. They will also have unprecedented access to CPP and to one another.”
New Site Marks Industry’s Inaugural Interactive Community
The interactive web community also provides tools for interacting directly with CPP, such as the ICON Success Blog and the new electronic newsletter called ICONic Connections debuting in May, as well as tools to communicate and collaborate with other ICONs such as public forums. Community members will be able to post comments to blogs, start their own forums or join those of others, and read the interactions of all the other members.
“We value our ICON customers very highly, and we always want to keep the lines of communication open with them,” said Mike Shur, MBTI Product Marketing Manager at CPP. “This site will enable us to effectively engage our ICONs and create offerings of products and services that meet their needs on an ongoing basis.” Visit CPP’s ICON Success Web community at www.cpp.com/ICONSuccess.
About CPP, Inc.
Since its founding in 1956, CPP, Inc. has been a leading publisher and provider of innovative products and services for individual and organizational development, supplying reliable training solutions to businesses of all sizes, including the Fortune 500. The company’s hundreds of offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260®, and California Psychological Inventory™ (CPI™ 434) assessments; and Davies-Black® Publishing.
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MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are trademarks or registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, CPI 260, and Davies-Black are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.
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