MOUNTAIN VIEW, Calif., May 4, 2009 — CPP, Inc.,
an industry leader in research, training, and organizational development tools including
the Myers-Briggs Type Indicator® (MBTI®) assessment, today
announced the release of the new Myers-Briggs® guidebook Introduction
to Type® and Innovation, co-authored by Damian Killen and Gareth Williams.
The booklet enables organizations and individuals to unlock their potential for
continuous innovation by applying ideas from personality type theory to the innovation
process.
Introduction to Type® and Innovation offers a complete working model
of the relationship between personality type and the innovation process from which
organizations and individuals can position their overall innovation strategies.
The booklet explores the differences in how people define innovation in terms of
Myers-Briggs personality type and shows why individuals of various types gravitate
naturally toward different aspects of the innovation process. Additionally, it offers
MBTI type-based tools to leverage innovation-related strengths, and identifies practices
that help people stretch beyond their comfort zone for a fresh perspective.
“While innovation has always been one of the chief defining characteristics of a
successful organization or individual, in the current economic landscape it’s an
even greater imperative,” said Jeff Hayes, President and CEO, CPP, Inc. “Companies
already using the Myers-Briggs assessment have a ‘leg up’ in the race. By applying
the tools and techniques in Introduction to Type® and Innovation, they
can extend their investment in the assessment and realize improved innovation within
in teams and throughout the organization.”
According to co-author Damian Killen, the research behind Introduction to Type®
and Innovation confirms a clear relationship between type and innovation. Each of
the sixteen Myers-Briggs personality types, it turns out, is critical to innovation.
The booklet – which models innovation as a phased process of definition, discovery,
decision, and delivery – explains how personality type shapes the way we define
innovation, as well as where and when within the process we are most likely to engage.
“Our research shows patterns of behavior that demonstrate four innovation attitudes
corresponding to the second and fourth letter of the Myers-Briggs type, each having
both strengths and areas for improvement,” said Killen. “The booklet will enable
those who practice its principles to become successful innovators by playing to
their strengths, reaching beyond their comfort zone, and seeking help from those
with different innovation attitudes.”
Introduction to Type® and Innovation also introduces several models such
as the Ideascape™, which helps organizations discover where to look for ideas by
categorizing them into four realms, and the Innovationscape™, which connects the
concepts of the phased innovation process and the Ideascape to enable organizations
to fully tap their own potential for innovation. The booklet is now available through
CPP, Inc. for $14.95.
For more information or to purchase Introduction to Type® and Innovation,
visit www.cpp.com.
About CPP, Inc.
Since its founding in 1956, CPP, Inc. has been a leading publisher and provider
of innovative products and services for individual and organizational development,
supplying reliable training solutions to businesses of all sizes, including the
Fortune 500. The company’s hundreds of offerings have been used by millions of individuals
in more than 100 countries, in more than 20 languages, to help people and organizations
grow and develop by increasing understanding and improving performance. Among CPP’s
world-renowned brands and services are the Myers-Briggs Type Indicator®,
Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI),
FIRO-B®, and CPI 260® assessments. For more information on
CPP, visit www.cpp.com.