The Myers-Briggs Company Blog Central

For Immediate Release

Contact:
Leah Walling
CPP, Inc.
(800) 624-1765
lwalling@cpp.com

Association For Psychological Type Internation (APTi) Recognizes Honorees for Work With CPP, Inc.

International Organization Pays Tribute to Individuals for their Effectiveness in Presenting Psychological Type Concepts

MOUNTAIN VIEW, Calif., July 20, 2007 –The Association for Psychological Type International (APTi) has awarded honors to noted CPP author Allen Hammer, Ph.D., Consultant, Manfredo-Curtis Associates, and Robert Weigand, Director of Management Training and Development, St. Luke’s Hospital & Health Network, for their work with CPP, Inc., an industry leader in research, training, and organizational development tools, including the Myers-Briggs Type Indicator® (MBTI®) instrument.

In recognition of his development of the MBTI®Complete personality assessment tool for CPP, Hammer received the “Innovations in Training and Education Award,” which acknowledges individuals working in the field of psychological type for originality, creativity, or unusual effectiveness in presenting psychological type concepts.

“MBTI®Complete is an important innovation for MBTI practitioners and trainers,” said John Lord, Executive Director, APTi. “With the Myers-Briggs® instrument online and packaged with a basic interpretation of an individual’s four-letter personality type, practitioners are freed up from having to provide that initial, basic interpretation. MBTI®Complete allows them to instead spend that time with clients applying type knowledge to their situation.”

“MBTI®Complete enables HR professionals to spend less time interpreting personality assessment results and more time improving personal and organizational performance,” said Maria Patrick, Co-President, CPP, Inc.

Thanks to Hammer’s work, MBTI®Complete helps to fulfill Isabel Briggs Myers’ vision of making the benefits of type available to as many people as possible, and by doing that, make their “perceptions clearer, their judgments sounder, and their life closer to their heart’s desire.”

Also honored was Robert Weigand who received the “Organizational Excellence Award” for his powerful use of the MBTI instrument to boost employee satisfaction and retention, improve customer satisfaction, and enhance teamwork and communication at St. Luke’s Hospital & Health Network. The award recognizes exceptional work outside the field of psychological type for the ethical use of type to improve business practices and employee work life.

“The MBTI assessment was used to provide a foundation upon which St. Luke’s entire leadership initiative was built,” said Lord. “The use of the MBTI [tool] was essential to the achievement of St. Luke’s strategic objectives of leadership development, team building, and promoting a better environment. There is strong evidence of a positive impact on the bottom line, customer satisfaction, and employee satisfaction.”

In conjunction with making St. Luke’s an “MBTI organization,” Weigand and his colleague Richard Wagner developed an outcomes measure which is an invaluable tool for both the MBTI practitioner and researcher. This method of measuring the results of introducing type into an organization or group has subsequently been published by CPP in the book Measuring Results of MBTI® Type Training: ROI in Action.

With more than two million administrations per year, the Myers-Briggs instrument continues to be the most widely-used personality assessment in the world for understanding “normal” personality differences and using this insight to enhance and improve individual, team, and organizational performance. Developed by Isabel Briggs Myers and Katherine Cook Briggs to make Carl Jung’s theory of psychological type understandable and useful in everyday life, the instrument is used within a multitude of fields.

About CPP, Inc.

Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development. CPP has been supplying reliable training solutions to businesses of all sizes, including the Fortune 500, for more than 50 years. The company’s hundreds of unique offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260®, and California Psychological Inventory™ (CPI™ 434) assessments; and Davies-Black® Publishing.

About the Myers-Briggs Type Indicator® Instrument

The MBTI instrument is the most trusted and widely used personality assessment in the world. Participants identify their preferences on four dichotomies—Extraversion–Introversion, Sensing–Intuition, Thinking–Feeling, and Judging–Perceiving—which are then sorted into one of 16 possible four-letter types. Learning about MBTI type helps people understand and appreciate individual differences and uncover more effective ways to communicate and work with one another.

About APT International

The Association for Psychological Type International, founded in 1979, is an international membership organization open to any individual interested in personality type. APTi members come from a variety of backgrounds and professions including positions in business and industry, organization development, religion, education, psychotherapy, and counseling. Members seek to extend the development, research, applications, and ethical use of type theory.

For more information on APTi, visit www.aptinternational.org.


MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, CPI 260, and Davies-Black are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc