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MOUNTAIN VIEW, Calif., April 4, 2007 — CPP, Inc. (www.cpp.com),
an industry leader in research, training, and organizational development tools including
the Myers-Briggs Type Indicator® (MBTI®) assessment,
announced its recent acquisition of APP, the company’s distributor in Australia
and the Asia Pacific region, creating a new wholly owned subsidiary called CPP International–Asia
Pacific Pty. Ltd. (CPPIAP). CPPIAP will provide CPP and APP customers greater product
purchase support, global access to CPP’s Professional Services, and a more seamless
delivery of CPP’s consulting services internationally.
“This acquisition presents tremendous opportunities for us and for our clients in
Australia and throughout the Asia Pacific region, including China and India, the
fastest-growing economies in the world,” said Maria Patrick, co-president of CPP,
Inc. “The successful completion of this acquisition is another step in furthering
CPP’s strategic goal of becoming a truly global company.”
The new company, based in Australia, will be headed by former APP president David
Freeman, who has been appointed CEO of CPPIAP. CPP placed a high priority on retaining
Freeman and the entire APP staff, who will continue to expand publication and distribution
channels throughout Asia. Freeman will be a member of CPP’s executive management
team.
“With this new development, our customers will enjoy even better service and an
expanded product range as we progress into the future,” said Freeman. “Greater synergy,
collaboration, and communication with CPP means enhancing our ability to respond
to the needs of our customers in the Asia Pacific region.”
About CPP, Inc.
Since its founding in 1956, CPP, Inc., has been a leading publisher and provider
of innovative products and services for individual and organizational development.
CPP has been supplying reliable training solutions to businesses of all sizes, including
the Fortune 500, for more than 50 years. The company’s hundreds of unique offerings
have been used by millions of individuals in more than 100 countries, in more than
20 languages, to help people and organizations grow and develop by improving performance
and increasing understanding. Among CPP’s world-renowned brands and services are
CPP Professional Services; the Myers-Briggs Type Indicator®
(MBTI®), Strong Interest Inventory®, Thomas-Kilmann
Conflict Mode Instrument (TKI), FIRO-B®, CPI 260™, and California
Psychological Inventory™ (CPI™) assessments and Davies-Black®
Publishing.
For more information about CPP, Inc., and CPP Professional Services, please visit
www.cpp.com.
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Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are registered trademarks of
the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, and Davies-Black
are registered trademarks and California Psychological Inventory, CPI, and CPI 260
are trademarks of CPP, Inc.
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